Soft Loft: Wednesdays

Release date: Wednesday, July 22nd 2026

23.07.2026

(Haag/mb) - Im Vorfeld ihrer Albumveröffentlichung im September und ihrer Arena-Support-Shows für AnnenMayKantereit teilen Soft Loft den mitreißenden Indie-Folk-Track „Wednesdays“, in dem es darum geht, sich auf sich selbst zu verlassen. Inspiriert von der Zeile aus dem Film „Mean Girls“ – „On Wednesdays we wear pink“ – dreht das Schweizer Kollektiv den Spieß um: Glück ist nicht abhängig von anderen Personen. Getragen von warmen Akustikgitarren, eingängigen Melodien und Jorina Stamms Stimme feiert der Song persönliches Wachstum und das Finden von Trost in der eigenen Gesellschaft.

“’Wednesdays’ is about mental health and the small, everyday rituals we lean on to keep going - taking walks, eating better, buying yourself flowers, or simply telling yourself that today might be okay. At its core, the song reflects on learning to rely on yourself. It’s about taking responsibility for your own well-being, making changes when you need to, and slowly finding a sense of peace without depending on others for validation or happiness. There’s a tension between isolation and comfort, between feeling unseen and learning how to sit with yourself and be okay there.”

Live: (* Support für AnnenMayKantereit)
01.08.2026 Varel - Watt En Schlick Festival
11.08.2026 HUN-Budapest - Sziget Festival
14.08.2026 Berlin - Wuhlheide*

15.08.2026 Berlin - Wuhlheide*
23.08.2026 Darmstadt - Golden Leaves Festival
05.09.2026 NL-Maastricht - Zero For Three Festival 
10.09.2026 Leipzig - QUARTERBACK Immobilien ARENA*
11.09.2026 Leipzig - QUARTERBACK Immobilien ARENA*
12.09.2026 Bremen - ÖVB-Arena*
27.09.2026 CH-Zürich - Hallenstadion*
09.10.2026 Nürnberg - Nürnberg Pop
11.10.2026 Freiburg - Waldsee 
12.10.2026 Frankfurt - Ponyhof
13.10.2026 Leipzig - Werk2
14.10.2026 Berlin - Lido
18.10.2026 Köln - Artheater
29.10.2026 Münster - Gleis 22
01.11.2026 A-Wien - Chelsea 
19.12.2026 CH-Zürich - Dynamo 
Booking DE: Konzertbüro Schoneberg 

Artist: Soft Loft
Track: Wednesdays
Release: 22.07.26
ISRC: DE-G44-26-91469
Label: [PIAS] Recordings Germany
LC: 07800
Composer: Soft Loft
Publisher: Copyright Control
Barcode: 5400863214715

New album “Throw A Dice” out September 4, 2026 ([PIAS] Recordings)

Soft Loft is a Switzerland-based collective fronted by singer/lyricist Jorina Stamm. They’re an insider's tip, at home in the scene, but you also wouldn’t be surprised if one day they opened for Taylor Swift. They create music that cracks your shell wide open, reframes the broken and ugly, and makes you fall head over heels in love with being fallible and human.

From day one, their mission has been to create a space where vulnerability is like oxygen and connecting with another is summer breeze. Their sound is a sticky mixture of ecstasy and melancholy, which they refer to as “Indie-something-something”. They feel at home playing in the shoebox-type club piled with a sweaty, screaming bunch, just as they do on big stages before a thrashing ocean of people.

In just over a year, Soft Loft self-released the EP In Case You Get Lonely, followed by their debut album The Party And The Mess, both produced by Grammy-nominated producer Gianluca Buccellati (Lana Del Rey, Arlo Parks). Without any promotional efforts, several tracks landed in rotation on Seattle’s KEXP, while the album entered the North American College Radio Charts (NACC 200), remaining there for six weeks. In the UK, BBC 6’s Amy Lamé championed the band, alongside support from Berlin’s FluxFM, quickly leading to headline shows and key festival slots.

To date, the band has performed across major European cities including London, Berlin, Paris, Vienna, Manchester, Hamburg, and Zurich. Festival appearances include The Great Escape, Reeperbahn Festival, MS Dockville, Maifeld Derby, Montreux Jazz Festival, and Winterthurer Musikfestwochen.

Following that breakthrough year marked by an extensive European headline tour, major festival appearances, and early acclaim from tastemaker outlets, Soft Loft continued to build momentum. Their 2025 EP Modern Roses, self-produced by the band, marked a clear step forward, more direct, more self-assured, and emotionally deeper. As Jorina Stamm explains, these songs feel like “pure Soft Loft, still about what it’s like to be human, except that we go even deeper. We know each other more, we’re closer, and we’ve played all these shows together, so it’s easier to say what we want to say.”

The band now returns with new single “Caught,” an energetic anthem for twenty-somethings navigating the tension between playing it safe and taking risks. Hovering between nostalgia and “what if,” the track builds from introspection to a powerful moment of release. Mixed by Grammy-winning engineer Craig Silvey (Arcade Fire, Florence + The Machine, The National), it paves the way for an outstanding new album “Throw A Dice” coming in Fall 2026.